The origins of Bertone

1912

The birth

The Carrozzeria Bertone was founded in 1912.The company was specialized in car styling, coachbuilding and manufacturing.

1920

Engine

Bertone's business began focusing on the automotive sector.These were exciting years for Bertone himself and for the evolution of industrial style and design.

Fiat 501 Siluro corsa
Lancia Lambda VIII Series
1930

INTERNATIONAL SUCESS

Giovanni Bertone's shrewd management allowed the company to carry on creating cars with an appeal

Fiat 527 Ardita 2500
1940

FROM RECONSTRUCTION TO ECONOMIC BOOM

Bertone, reacted to the crisis by turning to military vehicles of various kinds. After the war, as the long slow process of reconstruction began in Europe, the big industrial companies gradually scaled up their production levels, and the bodyworks got back to work.

Fiat 2800 Cabriolet
Lancia Aprilia Cabriolet
1950

FROM A STUDIO TO AN INDUSTRIAL CONCERN

The 1950s brought in the first orders from countries other than Italy,

Alfa Romeo BAT 5 (1953)
BAT 7 (1954)
BAT 9 (1955)
1960

UNEXPLORED HORIZONS

The 1960s were the years of the Italian-style GT

Fiat 2800 Cabriolet
Lancia Aprilia Cabriolet
Lancia Aprilia Cabriolet
1970

CONCEPTUAL REVOLUTION

The partnership with Lamborghini led to the development of the Lamborghini Espada. After this initial success with the Espada, Bertone went on to design the Lamborghini Jarama and the Lamborghini Urraco. With the Stratos Zero prototype, Bertone came to represent a new point of reference in modern art, as well as on the international car design scene. The company began working for Volvo

1980

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Bertone was responsible not only for production but also for the sales network and after-sales assistance for Fiat Ritmo Cabrio and the Fiat X1/9

1990

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Bertone entered the 1990s with its focus on technological innovations. Blitz Barchetta, a show car that featured an electric engine and avant-garde construction. The Barchetta had a tubular chassis in special steel integrated with sandwich-structured fiberglass panels, bodywork in composite materials, and carbon interiors.

2000

THE DECLINE OF AN INVENTION

Bertone underwent a major restructuring process and became a fully integrated service company in the automotive, transportation, and industrial design sectors

2010

THE DECLINE OF AN INVENTION

The financial turmoil continued, leading Bertone to sell off some of its treasured collection of concept cars in 2011. Bertone Design was sold to the group AKKA Technologies in the second quarter of 2016

2020

THE DECLINE OF AN INVENTION

relaunch the brand and revive the myth in the future