85 YEARS OF GIORGETTO GIUGIARO
Today, we honor the 85th birthday of a visionary artist and a true maestro of automotive design – Giorgetto Giugiaro.
In the hallowed corridors of our memories, we fondly recall the moment Nuccio Bertone met Giugiaro. A casual chat between creative minds became the gateway to a remarkable partnership that would shape the automotive landscape. Despite his quiet nature, Giugiaro’s artistic prowess was undeniable, and his sketches breathed life into fresh and innovative designs.
Giugiaro’s journey with Bertone began as a stroke of serendipity, a chance conversation that led to the discovery of a young draftsman with an extraordinary gift.
Bertone recognized this raw talent and extended an invitation that led Giugiaro to the heart of our styling and prototypes office. December 1959 marked the commencement of a collaboration that would give birth to iconic designs that continue to capture hearts even today.
The Aston Martin DB4 GT Jet Concept, the Ferrari 250 GT Concept, the Chevrolet Corvair Testudo Concept, the Alfa Romeo Sprint, and the Fiat 850 Spider stand as enduring testaments to Giugiaro’s genius. Each design is a masterpiece that marries form and function, transcending the mundane to become true works of art. When questioned by a design magazine about his approach to his work, Giugiaro replied:
” It wasn’t an architect or a designer who invented objects, but an artisan. (…)”
“My philosophy in cars and objects is that the form should be honest, we could say that I try to remove the superfluous and be harmonious, I strive for harmony in complexity.”
As we raise our glasses to Giorgetto on this momentous occasion, let us be reminded that his legacy is not just in the steel and curves of his designs, but in the inspiration he has ignited in every automotive enthusiast and creative spirit.