THE ORIGINS OF BERTONE

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1912

THE BIRTH

The Carrozzeria Bertone story begins with Giovanni Bertone in 1912 in Turin. He specialised in the construction of horse-drawn carriages and quickly gained attention for his impeccable quality and artisanal craftsmanship.

Turin 1910
1920

A PERIOD OF GROWTH

In an exciting decade for the evolution of industrial style and design, Giovanni Bertone began expanding his small craft workshop to establish the Bertone name within the automotive sector.

SPA 23 S
Lancia Artena Coupé de Ville
Lancia Aprilia Cabriolet
1930

INTERNATIONAL SUCCESS

This led to international success, with the design of the Lancia Artena in 1932 and onboarding of Giovanni Bertone's son, "Nuccio" Bertone in 1933.

Fiat 527s Ardita 2500
Lancia Aprilia Cabriolet
Fiat 518 Ardita
1940

REBUILDING THE FUTURE

Having pivoted in wartime to military vehicles, Bertone started its reconstruction shortly after WW2. This coincided in 1946 with Nuccio discovering his passion for racing, and his initial participation in a Fiat 500 Barchetta that was prepared in-house at Bertone.

Alfa Romeo 6c 2500 SS Coupé
1950

CONTINUED EXPANSION

In the 1950s came the first orders from countries other than Italy, with the business transforming from a craft enterprise to one of international reputation.

Alfa Romeo 2000 Sportiva
Fiat Abarth 750 Record
Alfa Romeo BAT 9
1960

MAKING HISTORY

The 60s saw Bertone complete an impressive move to a new plant at Gruliasco. Also, the company launched the Fiat 850 Spider, and started its famous partnership with Lamborghini, for which Bertone designed the iconic Miura.

Lamborghini Miura
Gordon-Keeble GT
Chevrolet Testudo
1970

A TRAILBLAZING PARTNERSHIP

Bertone's iconic partnership with Lamborghini catalysed the development of the Lamborghini Espada. Its initial success led to the eye catching design of the Lamborghini Countach, Volvo, Lancia Stratos amongst others.

Citroen Camargue
Lancia Stratos
1980

EXCITING COLLABORATIONS

Bertone was now responsible for the production, sales network, and after-sales assistance for the Fiat X1/9, which was followed in 1986 with the signing of a new agreement with General Motors Europe.

Bertone Ramarro
Bertone X1/9
1990

TECHNOLOGICAL INNOVATION

Closely after, Bertone entered the 1990s with a focus on technological innovations including the remarkable Blitz Barchetta, a show car that featured an electric engine and avant-garde construction.

Bertone Nivola
Alfa Romeo Bella
Alfa Romeo Bella
2000

FULLY INTEGRATED SERVICE

After Lilli Bertone took over the management of the company in 1997, Bertone became a fully integrated service company in the automotive, transportation, and industrial design sectors.

Bertone Birusa
Bertone Mantide
Cadillac Villa
2010

NEW OWNERSHIP, NEW VISION

After unveiling the Bertone Mantide, the company went on to pioneer the bird-ofprey-inspired Alfa Romeo Pandion at the 2010 Geneva Motor Show, before being sold to AKKA Technologies in 2016.

Alfa Romeo Pandion
Bertone Nuccio
2020 2022

AN ICON REBORN

Bertone’s new owners are car enthusiasts Mauro and Jean-Franck Ricci, who are passionately relaunching Bertone with a groundbreaking new vision for the future.

Bertone GB110
Bertone GB110