Bertone made a remarkable debut at the Dubai International Boat Show 2025, held from February 19-23 at Dubai Harbour, marking a new chapter for the iconic Italian brand in the UAE.
This event showcased exclusive Bertone GB110, the first model of the brand’s new era. The hypercar, limited to only 33 units worldwide, was met with overwhelming admiration for its cutting-edge performance and design. With 1,124 horsepower and the ability to accelerate from 0 to 300 km/h in just 12.9 seconds, the GB110 truly demonstrated Bertone’s commitment to automotive excellence.

A warm welcome in the UAE
Bertone’s debut in the UAE was met with an enthusiastic response from collectors, industry leaders, and media, who were captivated by the brand’s blend of Italian elegance and advanced technology. The event reinforced Bertone’s legacy of innovation, with a clear vision for the future that combines heritage and groundbreaking design.
With this successful introduction in the UAE, Bertone is excited to continue expanding and shaping the future of luxury performance vehicles and cutting-edge designs across multiple industries.


